Lot Can Happen Over Coffee

Few days back I was in Café Coffee Day. Just wondering how this coffee concept has picked up a big time in India. Here in Mumbai even small gullies have CCD outlets which are doing fabulous business. As the word coffee comes in my mind I start mumbling the famous bangla song of Manna Dey Coffee Houser sei adda ta ar neye. It means gone those days of gossiping at Indian Coffee House. May be Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL) got inspired from it & pumped the trend in a different package & opened a chain of Café with a name of Café Coffee Day. CCD as they referred by everybody has revolutionaries the coffee business in India which is always been dominated by Tea industry. Tea always been a dominant addiction of most of the people in India. Coffee always been thought as a drink for a change or sipped mostly in winters. But definitely the coffee connoisseurs were always been there in plenty in South India. CCD has given a refreshing youth taste to it with very smartly done interiors which has a rich & vibrant looks which goes properly with the mindset of youth these days. Also adds a feel good factor for people coming in & getting inspired with- Lot can happen over coffee. Keeping on with the trend and globalization they have tied up with World space for non stop music and Microsense for Wi-Fi connection. If a person is looking for exciting weekend afternoon, Cafe Coffee Day is the destination where you can get the feel of music, Wifi connection to keep in touch with your social networks with a sip of coffee. CCD has caught the transformation in India’s psyche after the economic growth in the country & successful in regenerating the café culture which was somehow getting lost although Indian Coffee House is in very much existence. To the credit of Indian Coffee House they are in existence for last 52 years since their inception in 1958. It is run by employees only. But it didn’t catch the imagination of 21st century generation youth because it lacks the innovation & transformation which is basically needed from time to time. CCD has been one step ahead by introducing music & wifi connection. Also targeting the youth of the country. They have put their outlets in every nukes & corners of Metros & also in important location of other cities. They have put their outlets in Malls, the big company office premises& inside the college premises too. They are present in most of the locations of a city. Infact it will not be wrong to say that they have created Coffee wave in India. It’s a favorite hangout place for college crowd & also the place for dating. Even a preferred destination for business meeting. Even one of my colleagues kid who is just 4 years old wants to go to CCD in every weekend with her parents. They have justified their punch line that Lot Can Happen Over Coffee.